Elon Musk is singlehandedly disrupting the automotive industry!


Tesla has just announced the launch of their first ever electric semi-truck and a revamped Roadster sports car that can do 0-100km in 1.9 seconds!

Let’s start with the Tesla Semi and its stats:

  • 0-100km: 5 seconds
  • 0-100km with 80,000 pounds (over 36,000kg) on its back: 20 seconds
  • Range: 500 miles (over 800km)
  • Guarantee: 1 million miles (1.6 million km)
  • Charging time: 30min for 400km range
  • Every Semi will come with autopilot standard
  • Has a better drag coefficient than the new Bugatti Chiron hypercar (0.36 coefficient to 0.38 on the Chiron).

Each of these points are absolutely crazy but here’s some food for thought: Elon Musk vowed that Semi drivers will be able to recharge in 30 minutes at a planned network of Tesla “megachargers” – all powered powered by solar energy. When you consider that heavy trucks account for more than 5% of global greenhouse emissions, the Tesla Semi is, potentially, a transformative clean technology.

Elon Musk promises that production will start in 2019!

Unlike the announcement of the Tesla Semi, the launch of the new Roadster was not expected… Just before the end of the presentation, the new Tesla Roadster rolled out the back of the Tesla Semi!

What can the new Roadster do?

  • 0-100km: 1.9 seconds
  • 0-160km: 4.2 seconds
  • Quarter mile: 8.9 seconds
  • Top speed: 250mph (400km)
  • Range: 620 miles (1000km)

To put the top speed of the new Roadster into perspective, the current world’s fastest car has a top speed of 277.7mph. How can a traditional fossil fueled sports car compete with this kind of performance? Elon Musk said it best: “The point of doing this is to give a hardcore smackdown to gasoline vehicles!

Prices for the Roadster will start at $200,000 which, compared to current supercars, is a bit of a steal.

It’s virtually impossible to compete against a man who cares more about making the world a better place than about quarterly profits and his company’s share price!

What a hard lesson other big companies must still learn! We are living in a new era where the only sustainable way for companies to be profitable is if they create less value for themselves than they do for their customers.

Elon Musk is a shining light when it comes to playing the long game in business and I just hope that more companies see this as the only way of doing business. If they don’t, they are simply opening the doors of their offices and factories for disruption!

What a time to be alive!


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