Sheldon Tatchell is the trailblazing founder and CEO of Legends Barbershop, a brand that has become a cornerstone of grooming excellence in Southern Africa. In 2024, Sheldon was honoured as the Overall Entrepreneur of the Year® Winner at the Business Partners Entrepreneur of the Year Awards, a recognition of his leadership, innovation, and the extraordinary success of his business ventures.

From humble beginnings, Sheldon has transformed Legends Barbershop into a household name with an impressive network of 70 stores across Southern Africa. This rapid expansion is a testament to his keen business instincts and his dedication to offering a premium grooming experience. The brand has received numerous accolades, including awards for Best Barbershop Experience and Customer Excellence, solidifying its position as a leader in the industry.

Sheldon is not only a successful entrepreneur but also a respected motivational speaker. His compelling story of resilience and business acumen has made him a sought-after speaker for some of the country’s top brands and academic institutions. He has shared his journey and insights with audiences at Standard Bank, Nestlé, First National Bank, University of Johannesburg and to name but a few , inspiring countless individuals to pursue their entrepreneurial dreams with passion and purpose.